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Private Equity · Commercial Diligence

Build Conviction
On What Matters Most

Senior-led, rapid thesis stress testing to drive clarity on the decision-critical issues shaping the investment case

Discuss an Opportunity
What We Do

A Thesis-Driven Approach to Commercial Diligence

Traditional commercial diligence often seeks broad market understanding. SIG instead focuses diligence resources on the assumptions most critical to the investment case.

Using targeted outside-in research, we help investment teams assess which elements of an investment thesis are directionally sound enough to underwrite — and which raise meaningful concerns.

Clients receive a concise, synthesized summary highlighting red flags, green lights, and prioritized questions for confirmatory diligence, with deeper supporting evidence provided in an appendix.

Two Approaches to Commercial Diligence

Traditional Scope

Understand the market

  • Market size & growth

  • Industry dynamics

  • Competitive landscape

  • Customer trends

SIG Thesis Stress Test

Test the Thesis

  • Is growth sustainable?

  • Is product category durable?

  • Is wallet share stable?

  • Will customers renew?

"We get a lot of great, comprehensive decks from other boutiques, but they rarely translate those findings into clear investment implications. SIG cuts through the noise, delivering a concise view of what actually matters."

Managing Director, Private Equity Firm

Who We Work With

For Active Private Equity & Investment Teams

We work with private equity and investment teams facing targeted underwriting questions where traditional commercial diligence is unnecessary or difficult to justify.

Early-stage opportunity assessment

Pre-LOI Thesis Testing

Smaller Transactions & Add-ons

Diligence Refreshes & Extensions

Focused validation in familiar sectors

Our Approach

We use a consistent question-to-evidence mapping to structure research around the investment thesis, translating findings into clear implications for the investment case.

Our research methods can be used individually or combined, depending on the investment question and diligence need.

Focused Quantitative Surveys

Purpose-built customer and consumer surveys to gather directional quantitative evidence on behavior, expectations, and market trends.

Structured Interview Programs

Targeted interviews with customers, experts, and other industry participants to gather qualitative insights and primary market sentiment.

Supporting Market Research

Third-party data and secondary research used selectively to contextualize primary findings and address specific evidence gaps.

Why Us

Senior-Led Judgment That Separates Signal from Noise

This work is led by senior practitioners with more than 20 years of experience supporting private equity diligence and portfolio initiatives. Through repeated exposure across varied deal contexts, we have developed strong pattern recognition around how to frame complex investment questions, gather and interpret the evidence needed to address them, and synthesize disparate findings into clear investment implications.

20+ Years

Global & Middle-Market PE

Advisory experience spanning large global platforms to lean, mid-market specialists, across investment evaluation and value creation work

50+ Deals

Transaction Repetition

Repeated exposure across dozens of investment theses, building pattern recognition through varied deal contexts

Sector Breadth

Media, Industrial, Healthcare & Consumer

Broad exposure across varied business models, go-to-market approaches, and industry structures

Ready to pressure-test a thesis?

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